Objective:
Anu has been in the digital product industry since 1997. She has seen it all, the rise and fall of companies and startups in the capacity of a Founder, CEO, CTO and Consultant. She made the move to coaching entrepreneurs to build their own business empires a few years ago. Her goal was to promote her course and one-on-one coaching program.
Our Approach:
We set out to define a clear value ladder for Anu’s brand, The Grey Cells. To establish her expertise and experience, we created a fully-automated webinar funnel. The funnel made use of a combination of Facebook ads, Opt-in page, Evergreen webinar, Sales page and Email campaign to increase course sales and upsell her one-on-one exclusive program.
Webinar:
We wrote a webinar script and created a presentation through discussions with Anu. This webinar script strategically established trust and authority with her audience, gave them a solution to their pain points and warmed them up to the amazing value on offer through Anu’s program.
I chose to work with Chhavi and Kapil because I felt that they had a real human touch to their approach and I felt their passion for marketing. If you're on the fence, don't doubt. Just work with them!
-Eddy Smits, Career Transformation Coach
