Ms Money and Math
Coaching Program
Objective
Michelle Robertson is a Canada-based CPA cum financial coach dedicated to helping women release money stress and become confident investors. Her passion to empower women financially through her business Ms Money and Math is truly contagious.
We were thrilled to assist Michelle in increasing her impact and income through her signature cohort-based program, "10 Weeks to Financial Fierceness". Her previous launches had brought in $5000-$7000 and we were determined to 2x her profits!
Our Approach
We first did a thorough audit of her funnel to identify leakages. We then refined her offer, encouraged her to raise her program price and launched a webinar funnel to increase conversions. An upsell offer was created strategically to increase the overall cart value of her customers.
We also set up a FB Ads campaign to bring in new leads and maximize the webinar attendee rate.
Funnel Web Design
The webinar opt-in page we created converted at a whopping rate of 60% for a cold audience!
The sales page we designed highlighted her expertise and program benefits, thus increasing conversions by 40%
Facebook ads
We ran an Ad campaign for her webinar “Become a Savvy Investor in the next 90 days”. Multiple ad angles and audiences were continuously tested as displayed below. We were able to bring reduce the cost per lead by 40% and generate a 3.3x ROAS from this campaign.
Lead Nurturing
We helped her build a waitlist for her next cohort through a mixture of her social media content, email list and weekly newsletter. The purpose of this was to continuously nurture “on the fence” leads and make them say “YES” to her offers while respecting their buying cycle.
Results
Ultimately, our efforts helped Michelle bag her best-ever launch numbers, while optimizing her offer and customer journey to set her up for continued growth with future launches.
1300+
Launch Revenue
150+
Webinar leads
3.3x+
Facebook Ads ROAS
Hear from the stakeholders
They did a funnel audit me, revamped my sales page and ran a launch campaign which ended up being my most successful webinar launch till date! The Ad campaigns they set up for me had some of the BEST metrics I've seen in terms of cost per lead. They're both very kind and lovely to deal with. I really really enjoyed working with them.
- Michelle Robertson, CPA and Finance Coach
