Objective:
Anu has been in the digital product industry since 1997. She has seen it all, the rise and fall of companies and startups in the capacity of a Founder, CEO, CTO and Consultant. She made the move to coaching entrepreneurs to build their own business empires a few years ago. Her goal was to promote her course and one-on-one coaching program.
Our Approach:
We set out to define a clear value ladder for Anu’s brand, The Grey Cells. To establish her expertise and experience, we created a fully-automated webinar funnel. The funnel made use of a combination of Facebook ads, Opt-in page, Evergreen webinar, Sales page and Email campaign to increase course sales and upsell her one-on-one exclusive program.
Webinar:
We wrote a webinar script and created a presentation through discussions with Anu. This webinar script strategically established trust and authority with her audience, gave them a solution to their pain points and warmed them up to the amazing value on offer through Anu’s program.
Funnel Web Design:
Facebook Ads:
We mapped out the ideal target audience for Anu’s program and tested different targetting angles available on Facebook. We also created multiple images and videos to improve the efficacy of our ad campaigns.
Results
We were able to create a solid marketing system and customer journey for Anu’s coaching program. We ran our promotional campaigns for a period of 30 days before handing the ownership to Anu and her internal team. Our initial efforts reaped impressive returns.
354
Leads Generated
2.7x
Purchase ROAS
25 INR
Cost per Lead
Chhavi and Kapil helped me build a successful marketing strategy for my course. We got a sizeable amount of leads which can be nurtured for quite some time to come! The best part about working with Team Breakfree was their expertise, enthusiasm and perseverance to deliver satisfaction.
- Anu Khanchandani
Founder and Business Coach, The Grey Cells
