Objective:
Darren John Christensen is an Australian professional trader, having a rich 10 year experience in the industry. His main focus areas of trading are foreign exchange and commodities. In order to make a greater impact with his expertise, Darren started his membership program ‘The King of Forex’ to educate, empower and enrich struggling traders to achieve long-term financial success they dream about.
We had the opportunity of working with Darren and were tasked with creating authority, credibility and trust around his brand as well as increasing subscribers for his program.
Our Approach:
The delivery of Darren’s program earlier took place through a combination of a Telegram Channel and Google Drive. We revamped this and designed a one-stop solution for traders - delivering all of the content including video analysis, training and community via a personalized Kajabi website and mobile application. This greatly boosted the authority and trust in The King of Forex program.
User Interface:
Marketing funnel:
In addition to this, we designed a complete funnel to acquire leads and nurture them further to increase membership enrollments. We created a lead magnet in the form of a free training that was delivered via an optin page. This training was hosted on a sales letter, that laid out the details of The King of Forex program and convinced traders to avail the membership.
Traffic acquisition:
We leveraged the power of social media, designing a content strategy for Facebook and Instagram to drive leads and sales. This strategy cyclically moved the audience from unaware to product aware, and created credibility in a niche that is often tainted by fraudulent players.
Facebook Ads:
We nailed the ideal targeting on Facebook, and found the winning creatives + copy combinations for Darren after a lot of initial testing. After 2nd month itself, the Ads not only started paying for themselves but generated a huge profit of 3 times the money invested.
Lead nurturing:
To make the system full-proof, we created an automated follow up sequence through email marketing. This helped us retarget prospects and optimize our conversion rates even further
Results
Ultimately, the delivery platform, funnels and content we created established Darren as an expert authority in his niche, and greatly increased the credibility of his membership program The King of Forex. Moreover, the lead generation and sales mechanism we created can be leveraged to convert incoming traffic from all sources moving forward.
Our initial organic traffic acquisition in the period of 60 days reaped incredible results, which continue to increase month in and month out.
3500+
Leads
$35,000+
Sales
35%
Opt-in Rate
34%
Sales Conversion
Hear what Darren has to say about working with us
The team set up my complete sales system and automation that keeps the system running like clockwork 24 hours a day. You absolutely cannot go past the team at Breakfree Marketing Solutions if you expect EXCELLENCE in every area of your business and want to fast track your business growth.
- Darren John Christensen
Founder and Head Trader at The King of Forex
