Objective:
Vindhya Karwa is a passionate culinary artist and a self-made chef. She started her channel 'Vinsplate' a few years back in order to share her love for cooking with the world.
Her goal was to grow her channel and personal brand to become one of the country's leading culinarian experts. That's why she came on board with us and we decided to make her vision our mission!
Our Approach:
We knew her brand and channel needed an influx of her personality. People needed to know the face running the show. That’s what we incorporated into the content strategy and ran strategic Facebook Ad campaigns along with giveaways to grow her Instagram channel. We also ran a Lead Generation campaign to line up prospects for her upcoming workshops and cookbooks.
Facebook Ads:
We tested multiple audiences with factors of affluence to match Vindhya’s target audience. We also created spokesperson centric video ads to boost her personal brand. Our campaigns were able to grow her Instagram from 7000 followers to nearly 100K followers now in the space of just 21 months.
Lead Generation:
To collect leads for Vindhya's upcoming workshops and cookbooks, we designed an opt-in funnel offering a 10 best summer recipes for free. A Facebook campaign was specifically set up to drive quality traffic to this funnel. This resulted in 3000+ leads within a space of 3 weeks.
Results
Our efforts helped create a strong personal brand for Vinsplate which lead to several brand endorsements. We were able to grow the channel exponentially, gathering a loyal fanbase along the journey
89,3543
Followers gained
2798
Leads generated
₹12.1
Cost per follower
₹15
Cost per lead
I have been working with Chhavi and Kapil for more than 1 year now for my culinary channel. Through their organic and Ad strategies, my Instagram following increased by 14x and I also collected 3000+ leads for my cookbook. If you wish to work with experts for running Facebook Ads or need a solid lead generation strategy, I highly recommend working with them. They're knowledgeable, reliable and will treat your business like their own!
- Vindhya Karwa
Blogger, Content Creator and Culinarian at Vinsplate
